Work

Selected work.

Products and systems shipped inside teams, and products built independently from zero. Some company details are limited or redacted where required.

Inside product teams · now
MixShift · case study

MixShift

The AI layer and the design function at an Amazon analytics platform for agencies and brands: a design system with governance wired into the merge path, the Report Center 2.0 interface, the marketing site from commit zero, a knowledge base with its own retrieval-backed chat agent, and the org brain that turns every meeting into a queryable record. Embedded since October 2024. The engagement in progress, and the fullest picture of how I work: design and engineering as one function, AI systems shipped inside the team's stack, and the tooling that lets a small team operate with unusual leverage.

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Inside product teams · before

Enterprise & product work

Ten years of design systems, product engineering, and enterprise platforms. The foundation underneath what I build now.

Elsa Design System · Disney

Elsa Design System

Built a unified component library that bridged UX and engineering. Accelerated development velocity across multiple Disney product teams by standardizing patterns and reducing design-to-code handoff friction.

Spellbook UI Library · Disney

Spellbook UI Library

Developed the Spellbook design management system to unify UX/UI design and development. Used in production by over ten applications across Disney’s streaming and media division during the 2018–2024 engagement.

Release Calendar · Disney

Release Calendar

Delivered an MVP for Disney’s Release Calendar in two sprints. Features included drag-and-drop scheduling, dynamic date adjustments, and multi-view layouts for content planning.

Polaris · Apple

Polaris

Contributed to a confidential project as a UX/UI Designer and Engineer, working at the intersection of design craft and engineering rigor within Apple’s product ecosystem.

MediaPRO · MediaPRO

MediaPRO

Security-awareness training for enterprise compliance teams. A component library, a colour system named by role, and a self-serve funnel that let a customer buy a programme and re-brand the whole product in four steps.

ABC Affiliate Network · Disney

ABC Affiliate Network

Led the design and development of a platform to revolutionize brand asset management for Disney’s TV station affiliates. Blended front-end engineering with UX strategy.

Outlook Add-Ons · SAP Concur

Outlook Add-Ons

Designed and built productivity extensions within Microsoft Outlook for automated receipt, flight, and hotel expense management. Focused on reducing friction in enterprise workflows.

Built independently · in public

Studio ventures

Everything here is mine and operates as a real product, not a portfolio piece. Some are live. Some are in active build. You can watch them ship. Independent products are where I test full ownership; the range they build is what I bring to a team.

Zengin

Zengin

A design system you own. Built to stay yours.Generate a project that owns its components, then let a deterministic engine keep every edit on the system, whether a person or a coding agent wrote it. Runs in the MCP server, the edit hook, the CLI and CI. Open source on npm since 2026-09-13: twelve packages, MIT.

RoadHand

RoadHand

Decision intelligence for traveling skilled trades workersReal pay data, contractor safety records, housing intel, and area ratings, built for the 500K+ tradespeople who travel for contracts. Live at roadhand.app.

idpayforthat

idpayforthat

The thing you wish existed, priced by everyone who wants it.Post a product that should exist, watch other people say what they would pay for it, and hand the ones with real demand to somebody who will build them. Designed end to end as a mobile app, a desktop surface and a business dashboard. Only the waitlist shipped. Live at idpayforthat.com, parked in September 2026 at one signup, with no distribution ever attempted.

AstroSense

AstroSense

Patterns, not predictions. The same sky always reads the same way.Deterministic birth-chart astrology. Free daily horoscopes, a cast-your-chart teaser, and a growing celebrity chart library around one paid, one-time Snapshot Report, all grounded in chart math computed locally. Live at astrosense.ai.

GoodRep.fit

GoodRep.fit

A coach that lives in your camera.On-device computer-vision form coaching in a web app that installs like a native one. It watches your form, counts every rep, and says so out loud. Nothing leaves your phone. In beta at goodrep.fit.

TodoXP

TodoXP

Your life, as a game you win.A gamified system for the things you look after: yourself, the people close to you, your pets, your home. Tasks earn XP, every Care has a state you keep thriving, and the day has an energy budget. Product defined, v1.0 prototype designed; an alpha is live and the waitlist is open.

BozUniverse

BozUniverse

The lore you have earned, and nothing past it.An interactive fantasy serial where the story, the character codex, the timeline and the world atlas unlock together as the reader progresses. A prototype for a product model: reading progress is state the system holds, so the world can be deep without spoiling itself. 78 documents and 30,000 words of worldbuilding behind it.

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The Production Layer

The notes behind the work.

Operator notes from building products and production AI. If a role or an engagement makes sense after that, hit Contact.